Search has changed. Your strategy should too.
For two decades, SEO meant one thing: ranking on Google. Today, your customers are also searching in ChatGPT, Perplexity, Gemini, and Claude. They're asking AI assistants for recommendations and getting answers without ever clicking through to a website.
At DJM Creative, we build SEO strategies for both — traditional Google rankings and the new generation of AI search engines (sometimes called GEO, or Generative Engine Optimization). Because if your business doesn't show up in either, you're invisible.
What's included.
Every SEO engagement is tailored to your business, but most include a mix of the following:
Technical SEO Audit
Site speed, mobile experience, crawlability, schema markup, indexing — the foundation everything else depends on.
Keyword & Topic Research
What your customers are actually searching for, and where the realistic ranking opportunities are.
On-Page Optimization
Titles, meta descriptions, headings, internal linking, content structure — the on-page levers that move rankings.
Local SEO
Google Business Profile optimization, local citations, review strategy, and Twin Cities-specific ranking tactics.
Content Strategy
The long-form content that earns rankings, builds authority, and gets cited by AI search engines.
AI Search Optimization
Structured data, conversational content, citation-worthy formatting — the signals AI search relies on.
Why AI search matters now.
ChatGPT alone reached hundreds of millions of users within months of launch. Perplexity is replacing Google for an entire generation of researchers. Gemini is baked into every Google product. The way people find information has fundamentally shifted.
If a customer asks ChatGPT to recommend a Minneapolis bakery and you don't show up, that's a lead you'll never even know you lost.
The good news: many of the things that help you rank in AI search overlap with traditional SEO. Strong content, clear structure, and authoritative signals work in both worlds. We just optimize for both intentionally instead of hoping for the best.
Local SEO for Twin Cities businesses.
Most Minneapolis and Saint Paul businesses can rank well locally without spending thousands per month — they just need to do the basics right. We focus on:
- Google Business Profile optimization — your single most important local ranking factor.
- Citation building and cleanup — getting your business listed consistently across directories.
- Local content — pages and blog posts that target neighborhood-specific and Twin Cities-specific search queries.
- Review strategy — turning happy customers into ranking signals.
- On-page geotargeting — making sure your site signals "Minneapolis" to search engines, not "anywhere in the world."
Timeline & expectations.
SEO is a long game. Anyone promising you "page one in 30 days" is either lying or targeting search terms no one searches for. Realistic timelines:
- Month 1: Audit, strategy, and technical fixes. Foundation work.
- Months 2–3: On-page optimization, initial content, local SEO setup. You'll start seeing improvements in less competitive queries.
- Months 4–6: Content compounds, rankings improve on more competitive terms, organic traffic begins growing meaningfully.
- Months 6+: The flywheel effect — content begets links, links beget rankings, rankings beget traffic, traffic begets customers.
Ready to be found?
If you're a Twin Cities business that's tired of being invisible in search, let's talk. We'll do an honest assessment of where you stand and what would actually move the needle.